Client: Firecracker. Agency: Franki&Jonny.

The home of Asian Cinema in the UK. This magazine is the brainchild of the Firecracker festival team, conceived to present a 24/7 presence for the growing interest in Asian films. We worked with them from the outset to create a unique, visually striking identity.

The Firecracker branding takes its influence from Eastern calligraphy, using ancient brush strokes to render modern symbols as well as the ‘hwa’ (which represents fire) in their logo.

This design plays throughout their literature and online presence, enabling Firecracker to ‘own’ images, navigation and actions.