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	<title>Deborah Casswell &#187; Branding</title>
	<atom:link href="http://www.deborahcasswell.com/category/branding/feed" rel="self" type="application/rss+xml" />
	<link>http://www.deborahcasswell.com</link>
	<description>Designer &#38; Creative Director</description>
	<lastBuildDate>Fri, 29 Jan 2010 20:11:19 +0000</lastBuildDate>
	
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			<item>
		<title>Major Hour Music &amp; Minor Hour Films</title>
		<link>http://www.deborahcasswell.com/branding/minor-hour-films-major-hour-music-2</link>
		<comments>http://www.deborahcasswell.com/branding/minor-hour-films-major-hour-music-2#comments</comments>
		<pubDate>Tue, 17 Nov 2009 23:22:47 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=365</guid>
		<description><![CDATA[Production Companies ]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/365.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Major Hour Music &amp; Minor Hour Films. Agency: Franki&amp;Jonny.</p>
<p>A very enjoyable identity job to brand 2 companies under the same visual umbrella – Major Hour Music and Minor Hour Films.</p>
<p><img class="alignnone size-full wp-image-538" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/MHMHFilms_Logos.jpg" alt="" width="640" height="452" /></p>
<p>Starting from the fantastic client brief of ‘Tim Burton meets Pathé’ we created typographic clockfaces of both company names as a way of enabling them to work together or separately whenever necessary.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7096277&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=7096277&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This is the animated sting for Minor Hour Films. It will feature at the start of all of their movies.</p>
<p><img class="alignnone size-full wp-image-541" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/MHSting_Storyboard.jpg" alt="" width="640" height="447" /></p>
<p>Minor Hour Films Sting Storyboard</p>
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		<item>
		<title>WestEnd Films</title>
		<link>http://www.deborahcasswell.com/branding/westend-films</link>
		<comments>http://www.deborahcasswell.com/branding/westend-films#comments</comments>
		<pubDate>Sun, 15 Nov 2009 16:01:01 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[with Franki&Jonny]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=619</guid>
		<description><![CDATA[International Sales and Financing Company]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/619.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: WestEnd Films. Agency: Franki&amp;Jonny.</p>
<p>Now this is an International Sales and Financing company with style. The marque we developed for them visually represents the film making journey from the straight edged, rational world of financing to the fantastical side of story-telling (it goes from straight to curly, making the &#8216;E&#8217; on the way). A flamboyant, conceptual logo AND they let us use neon.</p>
<p><img class="alignnone size-full wp-image-620" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/WE_Logo.jpg" alt="" width="640" height="472" /></p>
<p><img class="alignnone size-full wp-image-622" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/WEF_CompSlip.jpg" alt="" width="640" height="299" /></p>
<p>Compliments Slip</p>
<p><img class="alignnone size-full wp-image-623" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/WEF_Patern.jpg" alt="" width="640" height="453" /></p>
<p>The WestEnd Films pattern features on script covers and promotional material.</p>
<p><img class="alignnone size-full wp-image-624" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/WEFBC.jpg" alt="" width="640" height="502" /></p>
<p>The edges of the business cards are neon pink!</p>
<p><img class="alignnone size-full wp-image-625" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/WEFLetterhead.jpg" alt="" width="640" height="581" /></p>
<p>If this landed on your desk it would brighten up your day.</p>
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		<item>
		<title>Hugo Arnold</title>
		<link>http://www.deborahcasswell.com/branding/hugo-arnold</link>
		<comments>http://www.deborahcasswell.com/branding/hugo-arnold#comments</comments>
		<pubDate>Sun, 15 Nov 2009 01:49:28 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Non Film/TV Client]]></category>
		<category><![CDATA[with Franki&Jonny]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=593</guid>
		<description><![CDATA[Food writer and menu planner]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/593.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Hugo Arnold. Agency: Franki&amp;Jonny.</p>
<p>Hugo is a food writer and menu planner for places like the Ivy and Soho House. He came to us for a website but in the end we developed a complete one-man brand featuring the very succinct fork and pen logo and re-developed all his print materials too.</p>
<p>The site, a very graphic table setting that moves around to reveal sections, is managed entirely by the client through our easy-peasy CMS.</p>
<p><img class="alignnone size-full wp-image-594" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/HA_Logo.jpg" alt="" width="640" height="573" /></p>
<p><img class="alignnone size-full wp-image-595" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/HA_Stationery.jpg" alt="" width="640" height="467" /></p>
<p><img class="alignnone size-full wp-image-604" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/HA_Website_02.jpg" alt="" width="638" height="487" /></p>
<p><a href="http://www.hugoarnold.com/flash/#/" target="_blank">View Website</a></p>
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		</item>
		<item>
		<title>Eco</title>
		<link>http://www.deborahcasswell.com/branding/eco</link>
		<comments>http://www.deborahcasswell.com/branding/eco#comments</comments>
		<pubDate>Sun, 15 Nov 2009 00:35:08 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Non Film/TV Client]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=568</guid>
		<description><![CDATA[Store, showroom, consultancy and green hub!]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/568.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Eco Age. Agency: Franki&amp;Jonny.</p>
<p>A store, showroom, consultancy and green hub! We relished the challenge this brief posed and worked closely with the client to develop a simple, playful marque for the launch of their west-London flagship store.</p>
<p><img class="alignnone size-full wp-image-574" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Eco_Logo1.jpg" alt="" width="640" height="463" /></p>
<p>We went on to develop their guidelines, stationery, signange and promotional literature… all FSC approved.</p>
<p><img class="alignnone size-full wp-image-582" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Eco_BC.jpg" alt="" width="640" height="455" /></p>
<p>Our printers used only vegetable based inks.</p>
<p><img class="alignnone size-full wp-image-591" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Eco_Stationery_04.jpg" alt="" width="640" height="474" /></p>
<p>The letter head is double sided to save paper.</p>
<p><img class="alignnone size-full wp-image-580" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Eco_Envelope.jpg" alt="" width="640" height="508" /></p>
<p>Even the envelope glue is eco friendly&#8230;</p>
]]></content:encoded>
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		<title>Unanimous Pictures</title>
		<link>http://www.deborahcasswell.com/branding/unanimous-pictures-2</link>
		<comments>http://www.deborahcasswell.com/branding/unanimous-pictures-2#comments</comments>
		<pubDate>Sat, 14 Nov 2009 23:54:33 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Website]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[with Franki&Jonny]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=552</guid>
		<description><![CDATA[Production Company]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/552.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Unanimous Pictures. Agency: Franki&amp;Jonny.</p>
<p>Injecting a bit of old school glamour into Unanimous Pictures’ new identity (formerly Halcyon Pictures) was an absolute pleasure.</p>
<p><img class="alignnone size-full wp-image-560" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/UP_logo.jpg" alt="" width="640" height="357" /></p>
<p>It’s hard to believe but the website, with its silky smooth animation, is entirely built in HTML…</p>
<p><a href="http://unanimouspictures.com/" target="_blank"><img class="alignnone size-full wp-image-553" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/UnanimousPictures_01.jpg" alt="" width="640" height="532" /></a></p>
<p><a href="http://unanimouspictures.com/" target="_blank">View Website</a></p>
]]></content:encoded>
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		<item>
		<title>Kinoteka</title>
		<link>http://www.deborahcasswell.com/branding/kinoteka</link>
		<comments>http://www.deborahcasswell.com/branding/kinoteka#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:01:21 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[with Franki&Jonny]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=354</guid>
		<description><![CDATA[The London Polish Film Festival]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/354.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Polish Cultural Institute. Agency: Franki&amp;Jonny.</p>
<p>The nice people at the the Polish Cultural Institute asked us to design the identity for Kintoka &#8211; The London Polish Film Festival.</p>
<p><img class="alignnone size-full wp-image-362" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Kinoteka_011.jpg" alt="" width="640" height="445" /></p>
<p><img class="alignnone size-full wp-image-359" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Kinoteka_03.jpg" alt="" width="640" height="483" /></p>
<p>Here the logo features in a promotional animation created by the fabulous Quay Brothers.</p>
<p><img class="alignnone size-full wp-image-357" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Kinoteka_02.jpg" alt="" width="640" height="207" /></p>
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		<item>
		<title>Firecracker</title>
		<link>http://www.deborahcasswell.com/branding/firecracker</link>
		<comments>http://www.deborahcasswell.com/branding/firecracker#comments</comments>
		<pubDate>Thu, 12 Nov 2009 02:24:20 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[with Franki&Jonny]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=606</guid>
		<description><![CDATA[The home of Asian Cinema in the UK]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/606.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Firecracker. Agency: Franki&amp;Jonny.</p>
<p>The home of Asian Cinema in the UK. This magazine is the brainchild of the Firecracker festival team, conceived to present a 24/7 presence for the growing interest in Asian films. We worked with them from the outset to create a unique, visually striking identity.</p>
<p><img class="alignnone size-full wp-image-607" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Firecracker_logo.jpg" alt="" width="640" height="329" /></p>
<p>The Firecracker branding takes its influence from Eastern calligraphy, using ancient brush strokes to render modern symbols as well as the ‘hwa’ (which represents fire) in their logo.</p>
<p><img class="alignnone size-full wp-image-608" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Firecracker_logo2.jpg" alt="" width="640" height="329" /></p>
<p>This design plays throughout their literature and online presence, enabling Firecracker to ‘own’ images, navigation and actions.</p>
<p><img class="alignnone size-full wp-image-609" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/Firecracker_website.jpg" alt="" width="640" height="428" /></p>
]]></content:encoded>
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		<item>
		<title>Brilliant Films</title>
		<link>http://www.deborahcasswell.com/branding/brilliant-films</link>
		<comments>http://www.deborahcasswell.com/branding/brilliant-films#comments</comments>
		<pubDate>Sun, 01 Nov 2009 17:24:09 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=319</guid>
		<description><![CDATA[Production Company]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/319.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Client: Brilliant Films. Agency:Franki&amp;Jonny.</p>
<p>The development arm of Independent (formerly ICM) needed a new brand. It worked out,<br />
erm&#8230; brilliantly!</p>
<p><img class="alignnone size-full wp-image-495" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/BrilliantFilms_Logo_bottom.jpg" alt="" width="640" height="284" /></p>
<p><img class="alignnone size-full wp-image-324" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/11/BrilliantFilmsStationery.jpg" alt="" width="640" height="467" /></p>
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		<item>
		<title>IBID</title>
		<link>http://www.deborahcasswell.com/branding/ibid</link>
		<comments>http://www.deborahcasswell.com/branding/ibid#comments</comments>
		<pubDate>Wed, 28 Oct 2009 13:51:23 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Non Film/TV Client]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=129</guid>
		<description><![CDATA[Photo Libruary]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/129.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>The re-branding project for this hi-end stock library covered everything in their portfolio, from stationery and advertising to the website and viral marketing. The core concept uses the brand name as a ‘view finder’ through which you can see any of their images. This provides for a wide range of tactical applications. We get to pick the right image for everything… always a pleasure.</p>
<p><img class="alignnone size-full wp-image-519" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/IBIDLogo2.jpg" alt="" width="640" height="374" /></p>
<p>One of a vast and varied palette of logos&#8230;</p>
<p><img class="alignnone size-full wp-image-130" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/IBIDLOGOS-1.jpg" alt="" width="640" height="640" /></p>
<p>Some more&#8230;</p>
<p><img class="alignnone size-full wp-image-885" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/IBIDStationary2.jpg" alt="" width="640" height="603" /></p>
<p>Relevant imagery was chosen for each stationery application &#8211; the joy of having access to such a collection!</p>
<p><img class="alignnone size-full wp-image-520" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/IBIDBC3.jpg" alt="" width="640" height="484" /></p>
<p>The &#8216;view finder&#8217; business card.</p>
<p><img class="alignnone size-full wp-image-523" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/IBIDMagazine_03.jpg" alt="" width="640" height="490" /></p>
<p>&#8216;Look Through us&#8217; was the tagline on this ad campaign.</p>
<p><img class="alignnone size-full wp-image-512" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/IBIDWebsite.jpg" alt="" width="640" height="521" /></p>
<p>Each time you visit the website you are presented with a different logo from the palette.</p>
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		<item>
		<title>Tapisodes&#8230;</title>
		<link>http://www.deborahcasswell.com/branding/tapisodes</link>
		<comments>http://www.deborahcasswell.com/branding/tapisodes#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:50:42 +0000</pubDate>
		<dc:creator>Deborah Casswell</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Non Film/TV Client]]></category>
		<category><![CDATA[with Franki&Jonny]]></category>

		<guid isPermaLink="false">http://blog.deborahcasswell.com/?p=56</guid>
		<description><![CDATA[iPhone Application]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.deborahcasswell.com/wp-content/plugins/simple-post-thumbnails/timthumb.php?src=/wp-content/thumbnails/56.jpg&amp;w=214&amp;h=160&amp;zc=1&amp;ft=png' alt='post thumbnail' /></p>
<p>Tapisodes… are bringing comic strips to the iPhone. As the logo suggests you tap, tap, tap your way through each animated comic.</p>
<p><img class="alignnone size-full wp-image-57" alt="" src="http://blog.deborahcasswell.com/wp-content/uploads/2009/10/Tapisodes_Logo.jpg" alt="" width="640" height="425" /></p>
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