Client: HanWay Films. Agency: Franki&Jonny.
Directed by John Amiel. We developed the strategically and visually elegant online campaign for ‘Creation’ – the epic story of Charles Darwin’s personal and professional 10 year journey to publish ‘On the Origin of Species’ starring Paul Bettany and Jennifer Connelly.
The site evolved (of course) from a simple production hub that brought together all ‘Creation’ and ‘Darwin’ related online and social network activity into one official thread alongside the production assets as they were released…
… to a fully fledged campaign site 2 months prior to release that offered users a more immersive experience. You are invited to navigate the extensive production assets with an elegant magnifying device.
We also invited users to submit facts about Darwin to our interactive map. Did you know Darwin once ate an owl?
