Client: Skype. Agency: Franki&Jonny/The Viral Factory
This amazing viral application taps into the infectious nature of laughter and invites users, through a central site or through an embeddable player, to watch a laughter viral which will also record their responses and submit them to the laughter chain. This project was awarded a D&AD Silver pencil.

What a wonderful idea? I wonder if that man who was on TV some years back helping make Slough laugh could make use of it…