Client: Pathé. Agency: Franki&Jonny.
This is a template for how we think a successful online campaign should operate. We started gathering and creating content during production taking advantage of the energetic young cast.
We built them a toilet / confessions cubicle in which they gossiped, sang, graffitied and generally confessed all… gave them Flip cameras to capture improvised in-character pieces… all the kind of candid, behind-the-scenes insight their teen fan-base craved.
We rolled this content out in the months up to release via a blog, a podcast and of course the website, featuring a suitably sassy yet dark immersive interface.
Here fans could grab their favourite character’s content in the form of a mobile phone widget.
We love consistency. Social network pages were all branded consistently giving the presence of a much bigger film. We were even able to use some of our stars cubicle graffiti to create the titles…
To watch the titles click here…
The campaign was Pathé’s most successful to date.