Client: Salt & Slingshot-Studios. Agency: Franki&Jonny.

The Infidel, written by David Baddiel, is a ‘comedy of epic ethnic proportions’ about a salt-of-the-earth london muslim who discovers he’s adopted and jewish.

Our involvement in in this project began with a title treatment and brand guidelines book. This book has informed all marketing material for the film, from this sales poster to the films titles. You’ll see few Indie’s with such brand impact.