Client: Momentum Pictures. Agency: Franki&Jonny.

Directed by Atom Egoyan. The key issue here was to avoid the love triangle usually suggested by 3 characters on a poster. This film, starring Colin Firth and Kevin Bacon and a serious skeleton in the closet, is more about celebrity obsession and murder.

We loved the tube versions of these with a half naked Alison Lohan pressed up against the wall as the commuters rushed by.